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memorex

Mp3 Music Player Concept for Memorex
                                            
Memorex built its reputation on the cassette tape, a now antiquated technology. When looking to break into the digital music market, they felt their best market opportunities were at the lower end of the price range.

Working with LA-based ID agency boomBang, I developed a concept aimed at children – or more specifically, moms. The exact customer who might be looking to get a whole lot of mp3 for not a lot of cash.

Part music player, part customizable toy, Nacho and Sandie allow kids to listen to their favorite songs and audio books on the go. The players can be accessorized with different silicone ear bands and are designed to withstand lots of abuse from your little ones.
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